There are various types of merchandising techniques that can be used depending upon the type of product. However, the five main types of merchandise that are widely used are as follows
1. Marketing
merchandising-
The main purpose of marketing merchandising is product development and costing of the product.
2. Production merchandising-
Product merchandising comprises all the responsibilities from sourcing of materials to dispatching of finished goods and is done in the garment unit itself.
Production merchandising can be classified in two ways-
a.
Sample/ product development
merchandising
b. Sourcing merchandising
3. Visual Merchandising-
Visual merchandising is used to highlight the products and its features through certain display techniques. It could be proper product placement, lighting, design or spacing between the products. Visual merchandising entices the customers visually, it may be offline or online.
When you shop online, then you can see
certain videos or images that highlighting the product’s the features and
benefits. This is technic of online visual merchandising.
In an offline store, various aspects like
banners, floor layout, grouping of products, 3D displays and many other ways
are used to enhance a customer’s offline buying experience.
4. Retail Merchandising-
Retail merchandising is used to sell products to customers through promotional and marketing activities. The products are sold only in physical stores like malls, events, or brick and mortar stores.
5.Fashion Merchandising-
There are lots of changes taking place in the world which also brings a change in the people’s living style & the fashion and the garment industries, which are progressing day by day. Fashion is a reflection of culture which is constantly being redefined. Customer’s wants and needs are changing as a reflection of these challenges. The consumer determines the fashion of the times, and the fundamental consideration of merchandising is to create stock and sell what consumers are likely to accept
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